Blackbaud's Luminate Online 2021 Benchmark Report, authored by Raise HECK
We’re proud to tell you that Raise HECK was the lead author for Blackbaud’s Luminate Online 2021 Benchmark Report. Along with many talented contributors from Blackbaud, we are excited to share this report with you. Download your copy today.
The report sheds light on some key questions:
- Did online giving trends continue to grow from 2020 to 2021?
- What effect did Apple’s Mail Privacy Protection have on email engagement metrics?
- Did sustainers continue to grow in 2021 as they have done in each previous year?
- Were organizations successful in converting one-time emergency donors into sustainers?
It was a privilege and an honor to review this data and consider how generous donors keep on powering the missions of nonprofits who are doing life-changing work. In the face of increased need, philanthropic people have met the moment and increased their support.
We are grateful to Blackbaud for their partnership.